Mahali Mzuri

Mahali Mzuri, Swahili for 'beautiful place', is Richard Branson's luxury safari camp in the private Mara North Conservancy, one of the largest and most biodiverse of the conservancies bordering the Maasai Mara National Reserve. The camp's 12 tented suites are among the Mara ecosystem's most elegantly designed: a fusion of East African craftsmanship and contemporary luxury with private plunge pools and sweeping savannah views.

Mara North Conservancy's private status means exclusive, uncrowded game drives on 74,000 acres of prime wildlife habitat with very few other vehicles. The conservancy has exceptional lion and cheetah densities, large elephant herds, and the full complement of big cats and mega-fauna. Mahali Mzuri's Virgin Limited Edition service standards are impeccable, and the all-inclusive format, with meals, drinks, game drives, and community visits, makes it one of the Mara's most straightforward and rewarding all-in luxury experiences.